The Krohn Zone

My father is retired from the US Army. While on active duty, he was stationed at Fort Monroe, VA.,  and his fellow soldiers referred to the area he managed as the Krohn Zone. We lived inside the moat. Living on that base was a memory i’ll never forget.

Fort Monroe, Virginia. We lived in Officer's Quarters inside the moat.

Several years later we moved to Northern Virginia where my father worked in the Pentagon. On 9/11 he was working in the outer ring of the west side where terrorists attacked. He survived. This five sided building is even more impressive in person.

The Pentagon. United States of America's Defense Department HQ.

I decided to capture these memories through creating a brand identity you’ll see spread across my social media footprint, including #KrohnZone on Twitter where I tag personal posts. A family seal of sorts. Special thanks to Brian Athey, founder of BHA Creative, for designing the logo.

Then another friend, Barak Rosenbloom, started tinkering and created this stripped down approach I use as my favicon. 

And then the brand extension kicked in with an airbrushed hat purchased in Panama City Beach, Florida.

Airbrush art made in Panama City Beach, Florida.

And then the Michael Bay logo treatment! BOOM.